Meet Your NIMMY Friends®
About NIMMY
Founded in Taiwan, NIMMY Friends® is a character-driven accessory brand redefining how people express their personality through design. Specializing in magnetic tech, modular accessories, and character-powered products, NIMMY Friends® merges playful innovation, emotional storytelling, and lifestyle functionality to meet the demands of modern, expressive consumers.
From big-eyed keychains to magnetic phone companions, NIMMY Friends® addresses the everyday needs of students, creatives, self-expressers, and mood-driven users—enabling personal storytelling, character collection, and immersive style without compromise.
"Express Your Story. Live Your Character."
This core belief drives everything NIMMY Friends® creates—accessories that amplify personality without compromising authenticity.
Our Vision
To create character-driven accessories that bridge the gap between self-expression and everyday functionality—where every piece tells a story and every story finds its Friend.
Our Mission
To empower people through playful, meaningful, and character-powered accessories that allow them to express, connect, and carry their world more authentically—every mood, every moment.
Designed for the Way You Express
NIMMY Friends® philosophy is rooted in one fundamental belief: accessories should amplify personality, not mask it. Every product is designed with character—blending playful innovation and emotional connection to support how people express, collect, and build their worlds.
Express Your True Self, Every Day
Your personality shouldn't hide behind boring accessories. NIMMY Friends® celebrates who you are with character-driven designs that let your authentic self shine through—whether you're feeling bold, dreamy, or somewhere in between.
Comfort-First Design
From morning coffee runs to late-night study sessions, our soft-touch materials and thoughtful design mean your NIMMY Friends® feel as good as they look—no matter where your day takes you.
Smart Design That Just Works
Magnetic connections snap perfectly every time. Modular straps adapt to your needs instantly. Character personalities match your mood effortlessly. It's the little details that make your life easier and more fun.
Built for Your Busy Life
Campus sprints, weekend adventures, daily commutes—your NIMMY Friends® are engineered to keep up with your active lifestyle while keeping your essentials secure and your style on point.
For Everyone, Everywhere
Whether you're in Tokyo or Toronto, feeling confident or contemplative, NIMMY Friends® speaks your language. Our inclusive designs celebrate every personality, mood, and moment of your unique story.
